Director
Rebecca
We’re Here to Make Your Renovation Feel Human Again
No call centres, no pushy sales—just honest advice, clear guidance, and a team that treats your home like it’s our own.
Get in Touch TodayDirector
Luke
Designer
Clare
Same team, start to finish
From first chat to final walkthrough, you’ll know exactly who you’re dealing with.
Honest pricing, no surprises
Honest quotes, transparent timelines, and no hidden costs along the way.
Guarantees that last years!
We’re confident in what we build, so you can be confident in your investment.
How we got here
The Team
Luke’s start in kitchens
It started with a conversation at a friend’s mum’s 50th birthday party. Luke was 18, bored with manufacturing motorbike chains, and happened to be talking to someone who ran a kitchen company in Manchester. “Come through,” he said. “I know we’re taking somebody on.”
That apprenticeship changed everything. For years, Luke fitted kitchens, learning every product inside out, every installation challenge, and every way a project could go wrong — and how to fix it before the customer ever noticed.Going self-employed
When redundancy came in 2007, Luke's employer did something unexpected. He let him keep the van and tools, offered him self-employed work, and backed him to make it on his own.
That generosity stuck, and it still shapes the way we run the business today.A different way forward
By 2013, a back injury meant Luke couldn't fit kitchens anymore. After moving to York, where his parents had relocated, he was faced with a choice: walk away from kitchens entirely, or build something different.
He opened the showroom.Rebecca joins the business
In 2017, Rebecca came in to help out for a while — and never left.
Luke had built his reputation on design expertise and deep product knowledge. Rebecca brought the organisation and admin skills that made sure nothing fell through the cracks. As Luke puts it, "Together, it just works so well."Growing the business
As the business grew, so did the showroom. In 2021, we extended the original York space by taking over the neighbouring unit. A year later, we opened a second showroom in Malton to see whether what we'd built in York could work somewhere else too.
Bringing everything back together
Running two locations taught us something important. We didn't want to spread ourselves thin or compromise on the thing that matters most: being present for every client, knowing every project inside out, and maintaining the standards we'd set.
So in 2025, we made the decision to bring everything together under one roof.Today - Where we are now
Today we're based in a 3,200 square foot showroom at Kettlestring Park - the largest independent kitchen showroom in York. Along the way, we became a NEFF MasterPartner, earned Platinum status with Masterclass Kitchens, and built relationships with premium brands including Sub-Zero & Wolf and Siemens.
Our Commitment to You
We’re a family business. That means when you work with Counter Interiors, you’re not just another project number – you’re working with people who genuinely care about getting it right.
Design that works for real life
We don’t design kitchens and bedrooms that just look good in photographs. Every project starts with understanding how you actually use your space. Clare personally designs every kitchen, balancing aesthetics with the kind of functionality that only comes from decades of hands-on experience. If something won’t work in practice, we’ll tell you – even if it looks beautiful on paper.
Quality we can stand behind
We deliberately limit our supplier partnerships, so we know every product inside out. When we recommend NEFF, Siemens, Quooker, or Sub-Zero & Wolf, it’s because we’ve done the training, we’ve installed hundreds, and we know exactly what happens five years down the line. You’re not getting the broadest range – you’re getting the best range, backed by knowledge we’ve earned the hard way.
Complete project management
From the moment you commit to your project, Koen manages everything. The plumbers, electricians, plasterers, fitters – coordinated according to detailed schedules so you’re not chasing trades or troubleshooting problems. One point of contact. One company responsible. If something goes wrong, it’s on us to fix it, and we will.
Transparent process from the start
No surprises. We give you our Customer Journey document upfront, so you know exactly what to expect – including our two-design appointment approach and the £1,000 design contribution. We value your time as much as our own, which means being honest about budgets, timelines, and what’s achievable for your space.
Aftercare that continues the relationship
Your kitchen’s installed. Now what? We host bi-annual cookery demonstrations so you can get the most from your appliances. We stay in touch. We’re here when questions come up months or years later. The relationship doesn’t end at installation – that’s when it really begins.
Honest about what we can and can’t do
We’re not the cheapest option, and we won’t pretend to be. We’re selective about the projects we take on because we want to deliver exceptional results. If you value design, quality, and a process you can trust, we’d love to work with you.
This is how we have built this business since 2013, and it’s how we’ll approach your project.
The people behind Counter Interiors
The Team
Behind every project is a small team who stay closely involved from the first conversation to the final installation.
We don’t pass clients between departments or treat projects like production lines. The same people who help design your kitchen are the people who make sure everything runs smoothly all the way through.
Luke Counter
Founder
Luke began his career fitting kitchens, which means he understands something many designers never experience: how a kitchen actually gets built.
Years spent installing kitchens taught him the practical side of the industry - how products behave in real homes, how installations succeed or fail, and the small details that make the difference between a kitchen that simply looks good and one that genuinely works.
Today Luke focuses on design, helping clients translate ideas into spaces that feel natural, practical and built to last. The mindset is still the same: if something won't work in the real world, it doesn't belong in the design.
Rebecca Counter
Operations & Administration
Rebecca helps keep every project organised behind the scenes.
She manages communication, coordinates schedules and makes sure the many moving parts of a kitchen project come together smoothly — from early planning through to installation.Before joining the business, Rebecca worked in the care sector, and that background still shapes how she approaches the role today: with patience, attention to detail and a genuine focus on making sure clients feel supported throughout the process.Clare
Designer & Client Support
Clare supports both the design process and the day-to-day running of the showroom.
She helps clients explore ideas, guides visitors through the displays and assists with the practical details that come with planning a new kitchen.Her role is often the first step in the process — helping people feel comfortable, informed and confident as they begin shaping their project.
A small team by design
We’ve deliberately stayed a small team because it allows us to stay closely involved in every project. When you work with Counter Interiors, you’re dealing with the people who know your kitchen best.
What matters most isn’t the size of the showroom or the list of brands on the wall. It’s what all that experience means for the people who work with us.
Luke’s fitting background means every design considers the reality of installation. Rebecca’s organisation means clients feel supported from start to finish. And as a family business, our reputation is personal — it’s our name, our standards and the way we’ve chosen to build something that lasts.
Visit Our Breathtaking Interiors Showroom
Come Visit the Showroom!
Experience the magic
Counter Interiors
Unit 9 Kettlestring Park,
Kettlestring Lane,
York
YO30 4XF
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